The ever-changing world of marketing requires businesses to think of new and engaging ways to promote their brand and products regularly.
Businesses are now, more than ever, striving to communicate their brand and its core values more quickly, creatively and effectively than their competitors.
Video is a super useful tool and may be of great benefit to your business for a number of reasons.
Here at Pictures55 along with the University of Buckingham we’ve identified 10 reasons why video is so powerful.
1 | Videos Can Boost Search Engine Optimization
Video is a way to target keywords in search engines. According to research an indexed video may 50 times more likely of ranking on the first page than a more text-heavy page.
2 | First Impressions Count
Adding a video to your website will make a great first impression of your business. According to research 7 out of 10 people view brands more positively after watching their video content
3 | Increase Click Through Rate
According to research you can increase Click Through Rate by 30% by embedding video on your homepage.
4 | Suited To Mobile
For mobile and smart devices, using videos helps the user absorb more information than scrolling through text.
5 | Visitors Stay On Your Website
Research shows that more than three out of five consumers will invest two minutes in a video that explains a product they are thinking of purchasing whilst 37% will watch for over three minutes.
6 | Easiest Way To Engagement
It’s a passive engagement that people are used to. You are not making them do anything more strenuous than watch a screen. It’s a comfort zone. Potential customers may not want to read much and why should they?
7 | Return On Investment
According to eMarketer more than 50% of marketing professionals say that video content has the best ROI.
8 | Potential To Share
Videos can be very easily shared through social media and other channels.
9 | Increase Your Chances To Get Ranked High
Transcripts for your videos will help search engines to index it. Surround the video with copy that can be indexed.
10 | It’s Fun!
Simply put, videos are entertaining to watch. Especially when compared to reading a wall of text!