Cadent branding case study

Cadent is one of the UK’s newest gas distribution businesses and until March 2017 it was part of National Grid. The company connects millions of customers to the gas they need and covers the West Midlands, the north west of England, the east of England and north London.

As well as keeping the gas flowing, Cadent needed to bring its fresh identity to life for employees and customers alike. What better way to do that than through powerful imagery?

Cadent called on Pictures 55 to help make it happen. First up was the aim of capturing the Cadent branding in a range of different settings. This included new employee uniforms and we hit the road to photograph the new fleet of Cadent vehicles that operates up and down the country.

We also attended the company’s launch conference to meet the team and shoot a portfolio of people-based images. Since then, we’ve created a bespoke photo library that Cadent can call on to tell its story across a range of media.

You can view examples of how our work with Cadent was used below. Speak to us about our award-winning photography and video services.